Collaborate with an award-winning outdoor adventure blog
Packsniffer is a family-first outdoor travel blog for those who can’t sniff the fresh air as much as they’d like and look to live vicariously through an internet family who shares the same real life struggles as they do. We help readers discover themselves in place, reach new destinations, set new outdoor goals, and generally act like we know-it-all when it comes being outside.
We will share our travels, adventures and the craziness of raising a family while tramping, floating or flying all over the globe to places which will add to the meaning of our lives and help those around us find their true potential. As we seek out new experiences we will impart wisdom, tips, and travel products with our followers and engage them with insightful commentary and witty voice.
Our Community
Packsniffer readers are family-first adventure enthusiasts who prefer active vacations involving hiking, kayaking, skiing, camping, backpacking, photography, but struggle to juggle all of the requirements for raising a family in society today. If this fits who you are trying to reach keep reading!
Our readers are knowledgeable and wise. They seek real-life down to earth articles full of examples and resources.
Packsniffer actively promotes Leave No Trace (LNT) principles. That applies to our marketing footprints as well as our outdoor footprints. Most outdoor travel sites, many of which talk extensively about LNT, unfortunately have adopted pro-affiliate link policies. Typically you’ll see the language ….”we use affiliate links to help provide you with great content at no cost to you…” At Packsniffer believe the use of affiliate links comes at a great cost to our followers. They skew truth and honesty, and their proliferation is tainting the beauty of the internet as a resource. In short they clutter up your internet hike with “this way ->>>Arrows”. An article based on receiving compensation isn’t an opinion its a sales pitch. Sadly even our news media has succumbed. Our readers have come to expect more and actively support us through other means allowing us to limit the use of affiliate links to only those of our ad partners. When we choose to use one we let our readership know and if we haven’t called out a link specifically you can assume there is no affiliation behind it.
Running a successful blog is incredibly expensive. We need your help and we take our partnerships very seriously. Furthermore, when choosing to do product reviews or placements we seek to offset our footprint through providing a net positive service to both you AND our readers. We seek to partner with those we can mutually prosper with for a long time.
DEMOGRAPHICS
- coming soon
TRAVEL HABITS
- coming soon
GEAR SPENDING
- coming soon
Why Work with Packsniffer?
- You like our family!
- You seek real life opinions from people that will push your brands to its limits
- A partnership with Packsniffer is a powerful way to expand your reach into a new niche audience of adventure travel enthusiasts who need your help.
Frequently Asked Questions
Can we send you product in exchange for promotion?
Packsniffer is a family blog and not a business. If you send product and we use it and we decide it will add value to our readership, we might write about it. In fact, you might even like what we write 🙂
Through our partnership program, we provide a skilled service, our time, and access to our readership in unique ways which allow you to collaborate with us collectively on the content and above all, allows you to build trust with a readership we’ve worked hard to build.
How much do you charge?
Its fully customizable to your needs
Packsniffer offers a variety of campaign packages, and rates depending on the type and amount of content you are looking for. To discuss your specific needs and goals reach out by contacting us below. Add some details about your project and an idea of your budget, and we will follow-up with our media kit and more details.
Do you sell links or allow guest posts from brands?
In a short answer No. We only write about products that we try, use, and stand behind. Guest posts and an author link to your website are permitted if your post tells a meaningful story to our readers about your growth and experiences while outdoors. If you have personally learned you were a packsniffer and seek to share that story with our readers all the better! Moreover, if your business is part of that story we want to hear it! If you are only interested in a product link or infographic, please do not contact us.
So what do I gain through a partnership?
Our ever enduring gratitude? Seriously, A partnership may take the form of an interview, a company spotlight series, a detail of the product design process, user reports and/or a chance to engage our readership with your thoughts and opinions. Also included is review of any articles and a chance to respond prior to publishing with further opportunities for ad placement in our newsletter or site.
Want to collaborate?
We’d love to hear from you to discuss your project and send you our media kit. Use the contact form to get in touch, and please include as much detail as you can so we can begin crafting a partnership.